A letter from Josh Davis, Viirt CEO

In September of 2013 I was running a roofing company in Kansas City when I received a phone call from my mom in Portland. She was beginning to look into the roof replacement process for her own home and was frustrated with an industry that seemed impossible to understand. The process was slow moving, contractors’ bids were too high, and no one seemed to tell her exactly what it was she was paying for.

So that’s when she called her son, the roofer.

Recognizing my mom’s frustrations as one held by most homeowners going through the roofing process – the solution was simple. First, I connected her directly to the wholesaler to get the roofing materials she needed. Next, I cut out the salesman and connected her directly to an installer; eliminating the salesman’s hefty commission. Saving my parents over $5,000 on their original bid of $13,000, by working around the middle man, I cut their bid down by 40%.

And that’s when it hit me. Using satellite imagery I could do this for anyone in the country. And the time is now.

Thanks, Mom!

— Josh Davis

Our team

Josh Davis


Josh is our fearless founder, focused on doing whatever it takes to bring transparency and responsibility to the roofing industry – or as he calls it, The Wild Wild West. An avid reader and third generation roofer, Josh has a broad knowledge base from his experiences, since the day he was born. Always driving forward at a high velocity, Josh is driven to leverage technology to bring simplicity and ease to those who matter most: the homeowners.

Mandy Gray


Mandy is a “Jackie of all trades,” gets the job done, realist. She sees no job as too large or complex, and executes work with an intensity that flows to the beat of her latest Spotify playlist. An internationally published author, who can’t function without some form of caffeine pumping through her veins, Mandy harnesses her ability to tell a story through structured design, thriving on opportunities to develop Viirt both inside and out.

Sarah Davis

Executive Assistant

A recent UW (Seattle) grad with small town roots, Sarah is always anticipating what’s next - the epitome of grace under pressure. With a fast track mind and ability to juggle several moving parts, Sarah builds trust and esteem through consistent delivery in all matters of the business.

Conrad Naydiuk

Project Specialist

Driven to find the best solutions for our homeowners, Conrad's extensive understanding of everything roofing paired with his love to help people, takes the edge off of replacing your roof. Homeowners in the Vancouver/Portland market will likely see Conrad running around and helping the crews to do their jobs best on their build day!

Jerod Santo

Lead Developer

Jerod is the genius behind bringing Viirt’s online platforms to life through his natural drive to both innovate and teach. Co-founder of Interface Web School and owner/lead developer of Object Lateral, Inc, Jerod is driven to build thoughtful, custom software for innovative world changing companies.

Cody Peterson

UI/UX Designer

Cody is the creative mind behind our digital design, driving the charge from his office in Portland. With just over 8 years of experience designing for cutting edge companies, Cody’s eye for what works, paired with his logical problem solving, continues to push our ease of use to new viirticals.

The V.I.I.R.T Promise

Keeping our practice simple and focused on our customers, we drive a culture that replicates our businesses standards: Value, Innovation, Integrity, Responsibility, and Transparency.

Value — We deliver the highest value of both services and materials, providing best in class customer service at the lowest prices in the industry./

Innovation — We use cutting edge technology to provide you with an instant estimate, offering an online dashboard full of resources to help you along the way.

Integrity — We were developed through the need to bring integrity to a broken industry. Following this belief, through all of our practices, we never lose sight of our mission.

Responsibility — We have created a system of accountability on our team, from our contractors to our customer service reps, ensuring our homeowners that we will be there from beginning to end.

Transparency — We give our homeowners peace of mind with the understanding of where every penny is being spent, keeping them informed throughout every step of the process.